10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST
10x10 L Shape, ROEST

10x10 L Shape, ROEST

  • Show Name：World of Coffee Geneva

  • Time：

  • Venue：Palexpo Exhibition & Convention Centre 📍 Route François-Peyrot 30, 1218 Le Grand-Saconnex, Geneva, Switzerland

  • Industry:Coffee

  • clexhibit
  • clexhibit
  • clexhibit
  • clexhibit
Project Overview  

ROEST is a Norwegian company known for developing advanced, high-tech coffee sample roasters and production roasters that utilize precision technology, sensor data, and automation to achieve consistent results for specialty coffee professionals. They will be showcasing their products at a series of world-renowned coffee exhibitions in 2026, and have ordered a classic L-shaped trade show booth from us. The booth features black lettering, white fabric, and a sophisticated, minimalist design that highlights the unique style of their products.

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Show Background  

World of Coffee Geneva is Europe’s premier specialty coffee trade show, organized by the Specialty Coffee Association (SCA) and recognized as one of the most important global events for coffee professionals. In 2025, the event took place from June 26–28, 2025, marking the first time World of Coffee was hosted in Geneva, Switzerland. The show brought together thousands of attendees and exhibitors from around the world to explore the latest innovations, technologies, and trends shaping the specialty coffee industry.

Over three days, the event included a dynamic exhibit floor with hundreds of international brands, educational programs, workshops, competitions such as the World Latte Art and World Cup Tasters Championships, and numerous networking opportunities that foster industry collaboration and business growth.

Client`s Review  

“As a company focused on precision technology and innovation in specialty coffee roasting, it was important for us to have a booth that reflected the same values—clean design, technical sophistication, and attention to detail.

For our upcoming 2026 coffee exhibitions, we chose a classic L-shaped trade show booth from chleh, and the result aligns perfectly with our brand identity. The combination of white fabric, black typography, and a minimalist layout creates a refined, professional look that allows our roasters to take center stage.

The booth design feels calm, modern, and purposeful, which is exactly what we were looking for when presenting advanced technology to coffee professionals. chleh demonstrated a strong understanding of both design aesthetics and practical exhibition needs, making the entire process smooth and efficient.

We’re very pleased with the final outcome and look forward to showcasing ROEST at world-class coffee events with a booth that truly represents who we are.”

Why Our Client Choose Us?

Over 300+ Brands worldwide choose to custom or buying booth from us.

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Reusable & Modular Construction

Our structures are engineered with a fully modular system, allowing every component to be assembled, disassembled, expanded, or reconfigured without damage. This means your investment works for you long-term—not just for a single event or project. Whether you're upgrading your trade show footprint, changing layouts, or adapting to new business needs, our reusable system minimizes waste, reduces budget pressure, and supports sustainable operations. A single purchase can create multiple future setups, making it one of the smartest choices for brands that value flexibility and cost efficiency.

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FAQs

1. How long does it take to design and build a custom trade show booth?

Most custom booth projects take 15–30 days from design approval to fabrication, depending on size, complexity, and material requirements. For urgent projects, we also offer expedited production and 24–48 hour 3D rendering services.

2. Can you ship and install the booth outside of China?

Yes. We provide global shipping to the US, Europe, the Middle East, and Asia. We also work with local installation partners worldwide, ensuring smooth setup, lighting tests, and final detailing at your show venue.

3. Do you offer rental booth options or only custom-built booths?

We provide both. For brands with limited budgets or frequent show schedules, our rental solutions include reusable frames, lightboxes, and modular systems. For brands needing unique visuals, we also provide fully custom-built booths tailored to your identity.

4. What information do you need before starting the booth design?

To begin, we typically need your floor plan, booth size, brand guidelines, product display requirements, and budget range. The more details you share, the more accurately we can design a booth that supports your marketing goals and visitor flow.