Turn booth traffic into qualified leads—fast. From dynamic QR codes and mobile-friendly forms to CRM integrations and post-show follow-up workflows, we help you capture, track, and convert conversations into revenue.
Why QR codes work at exhibitions
QR codes are a low-cost, high-speed bridge between your physical booth and your digital funnel. Done properly, they reduce “lost business cards”, shorten lead capture time, and give you measurable data you can act on.
Frictionless for visitors
Visitors scan and submit in seconds—no apps, no queues, no awkward typing on a shared device.
Better data quality
Use structured fields and dropdowns to avoid unreadable handwriting and missing details.
Trackable & optimisable
Assign unique QRs to zones, messages, or demos—so you know what actually performs.
The lead capture playbook (before, during, after the show)
The best results come from a complete workflow: design your capture points, qualify consistently, and follow up fast. Here’s the framework we recommend for most exhibitors.
Before the show
- Set your objective: bookings, samples, distributor enquiries, demo requests, or quote-ready leads.
- Create “dynamic” QR codes: update the destination without reprinting graphics (ideal for last-minute changes).
- Build a mobile-first landing page: one clear offer, short form, fast load, and no pop-ups.
- Add UTM tracking: attribute leads to the event, booth zone, message, or campaign.
- Prepare a value exchange: brochure, pricing guide, case study, spec sheet, or a show-only offer.
- Define your qualification tags: product interest, budget range, timeline, region, and buying role.
During the show
- Use multiple QR touchpoints: main counter, demo station, product plinths, and meeting area.
- Offer “fast lanes”: one QR for “Request a quote” and another for “Get the brochure”.
- Capture context: add a short “notes” field for staff (pain point, product discussed, next step).
- Hybrid lead capture: QR + badge scan (or QR + business card photo) to minimise missed leads.
- Response speed matters: show-week follow-ups should be within 24–48 hours for best conversion.
After the show
- Auto-route leads: assign by territory, industry, or product line. Add priority scoring.
- Send a 3-step follow-up: (1) thank you + asset, (2) helpful insight, (3) booking CTA.
- Segment quickly: hot / warm / nurture. Keep hot leads out of general newsletters.
- Report outcomes: scans, form completion rate, meeting bookings, SQLs, and pipeline created.
- Optimise for next time: identify the best-performing QR locations and messages, then iterate.
What we build for clients
- QR strategy & signage plan: where to place codes, how many, and what each should do.
- Landing pages & forms: mobile-first, brand-aligned, conversion-focused.
- CRM integration: push leads into HubSpot/Salesforce/Zoho (or your preferred system) with tags.
- Automation workflows: instant confirmation email, meeting scheduling, and lead owner assignment.
- Measurement dashboard: event attribution, booth-zone performance, and conversion funnel visibility.
High-performing QR lead capture strategies
Not all QRs should do the same job. Use purpose-built codes to match visitor intent and move them to the right next step.
Multi-QR by booth zone
Assign a QR per station (demo, product line, meeting area). Each QR routes to a relevant page and tags the lead automatically.
Gated assets (the right way)
Offer a useful download (spec sheet, case study, pricing guide). Keep the form short and make the payoff instant.
“Request a quote” fast form
For high-intent visitors: capture just the essentials (name, company, email, need, timeline) and let sales qualify later.
One-tap contact sharing
Use a “Save our contact” QR (vCard/contact card) so visitors can keep your details—great for partners and media.
Meeting booking QR
Let visitors book a slot instantly via calendar scheduling. Ideal for busy stands and decision-makers.
Show-week nurture QR
For curious visitors: a no-pressure QR that delivers a helpful guide and moves them into a segmented follow-up sequence.
Best practices (so it actually converts)
A QR code is only as good as the experience after the scan. These are the details that lift conversion rates and improve lead quality.
Design & placement
- Make it scannable: large enough for 1–2 metres viewing distance; high contrast; clear quiet zone.
- Add a clear CTA: “Scan to get the spec sheet”, “Scan to book a demo”, not just a QR floating alone.
- Place at natural pauses: demo end, product inspection points, seating/meeting area, main counter.
- Print a short fallback URL: for visitors who don’t want to scan or have older devices.
Form & workflow
- Keep forms short: aim for 3–6 fields. Use dropdowns for role/interest.
- Capture consent properly: include a clear opt-in checkbox and link to your privacy notice.
- Tag leads automatically: event name, booth zone, product interest, and urgency.
- Plan for offline issues: have a backup method (badge scan, paper card, or staff app) if Wi-Fi is unreliable.
FAQ
Should we use one QR code or multiple?
Multiple is usually better. A few purpose-based QRs (e.g., “Request a quote”, “Download specs”, “Book a meeting”) improves relevance and helps you track which messages and booth areas perform best.
What’s the best lead capture option: QR or badge scanning?
The most reliable approach is a hybrid. Badge scanning is quick, while QR forms capture intent and context (what they want, timeline, notes). Combine both to maximise capture and improve qualification.
How fast should we follow up?
Ideally within 24–48 hours. Leads go cold quickly after events, so an automated confirmation and a rapid sales outreach process can materially improve conversion.
Can QR codes be updated after printing?
Yes—if you use dynamic QR codes (or route to a short link you control). That way, you can change landing pages, offers, or tracking without reprinting booth graphics.